(about)

ABOUT ME

(information)

Hey, I'm Lukas. Freelance photographer and filmmaker based in Innsbruck, Austria. I grew up close to the mountains and have spent most of my life around them. What started as a personal fascination with movement and terrain eventually became my work. After spending years in marketing and brand communications for global outdoor brands, I realized I wanted to be the one creating the content, not just planning it. Today I work at the intersection of alpine culture, storytelling, and brand communication.

We craft thoughtful design solutions that connect brands with people. Rooted in curiosity and driven by clarity, our work spans digital experiences, visual identities, and strategy. We collaborate closely with clients to shape ideas into purposeful, enduring design — whether launching something new or refining the familiar. Every project is an opportunity to create with intention, guided by a commitment to detail, relevance, and resonance.

Alpintides is just the name I work under. It's not a big studio or a team. It's me, a camera, and whatever gear makes sense for the project. I keep things small, stay flexible, and focus on creating honest visual work that reflects how people actually live and move outside.

My background in marketing helps me think beyond just making things look good, I understand narrative, audience, and what content needs to achieve. But I also believe the strongest work comes from observation, not direction. Real outdoor experiences don't need to be staged. They need to be captured.

(Approach)

Research

This is the first step in defining the objectives of the project. Information is gathered through client briefings, location scouting, and understanding your goals, audience, and context. This phase includes mood boards, visual style development, and shot planning to establish the creative direction before production begins.

Research

Research

Production

In this phase we define how your story will be told visually. What makes your brand, destination, or project unique? What do you want your audience to feel and remember? This establishes the foundation for the content, from shot lists and lighting approach to the final visual style.

Production

Delivery

Based on the research and production, the content is edited, color-graded, and organized. Multiple formats are provided depending on your needs, web-optimized files, high-resolution exports for print, social media cuts, and branded assets ready for immediate implementation.

Delivery

Delivery

(by the numbers)

Projects finished

15+

Projects finished

15+

Projects finished

15+

Shooting days in alpine terrain

>100

Shooting days in alpine terrain

>100

Shooting days in alpine terrain

>100

Awards that underscores our dedication to excellence and innovation, solidifying our position as industry leaders.

72h

Awards that underscores our dedication to excellence and innovation, solidifying our position as industry leaders.

72h

Awards that underscores our dedication to excellence and innovation, solidifying our position as industry leaders.

72h

Operator from first contact to final delivery

(services)

V
I create outdoor and alpine photography for brands, destinations, and athletes who need content that performs. From product shoots in authentic environments to campaign imagery across multiple locations, I deliver high-resolution files optimized for web, print, and digital use. Fast turnarounds, organized delivery, and professional results without the overhead of large production teams.I create outdoor and alpine photography for brands, destinations, and athletes who need content that performs. From product shoots in authentic environments to campaign imagery across multiple locations, I deliver high-resolution files optimized for web, print, and digital use. Fast turnarounds, organized delivery, and professional results without the overhead of large production teams.
Branding
We create distinctive brand identities that stand out and endure. By aligning visual language with your values, we craft memorable brands that connect emotionally and communicate effectively. Our branding work combines strategic insight with creative precision, delivering assets that are both iconic and adaptable.
Packaging
Our packaging design elevates products with style and clarity. We combine aesthetics, function, and brand storytelling to create designs that engage consumers and inspire loyalty. Every package is a tactile brand experience, carefully crafted to communicate value, differentiate on the shelf, and build emotional connection.
Advertising
We design and craft compelling advertising that captures attention and delivers optimal results. From digital banners to print campaigns, we translate great ideas and visions into visuals that persuade and convert. We immerse ourselves in your vision to design work that is both thoughtful and impactful.
Digital
We build seamless digital experiences that reflect your brand’s values and connect with users. Our digital design work includes websites, apps, and interactive content tailored for modern platforms. We focus on intuitive user journeys, responsive design, and performance optimization to keep users engaged and coming back.
Product
We design intuitive, delightful products that make life easier and more engaging and focus on clarity, usability, and visual impact. By placing user needs at the center, we create tools and experiences that feel natural, efficient, and enjoyable — while also aligning with your business goals and elevating brand perception.
Content
We create purposeful content that builds trust and keeps audiences engaged. From storytelling to strategy, we tailor each piece to fit your brand’s tone and goals. Every word, image, and interaction is designed to inform, inspire, and convert — fueling brand growth through consistent communication.
Photography
We produce high-quality photography that captures the essence of your brand. From editorial shoots to product images, our work is tailored to elevate visual storytelling. Our photography is grounded in concept, styled with intention, and executed with technical precision to meet your visual goals.
Motion design
Our motion design adds depth and energy to your storytelling, from animated logos to full video intros. Each animation is crafted with rhythm, timing, and narrative clarity to communicate more dynamically across digital platforms. We ensure the movement supports your message that feels cohesive with your brand’s identity.
V
I create outdoor and alpine photography for brands, destinations, and athletes who need content that performs. From product shoots in authentic environments to campaign imagery across multiple locations, I deliver high-resolution files optimized for web, print, and digital use. Fast turnarounds, organized delivery, and professional results without the overhead of large production teams.I create outdoor and alpine photography for brands, destinations, and athletes who need content that performs. From product shoots in authentic environments to campaign imagery across multiple locations, I deliver high-resolution files optimized for web, print, and digital use. Fast turnarounds, organized delivery, and professional results without the overhead of large production teams.
Branding
We create distinctive brand identities that stand out and endure. By aligning visual language with your values, we craft memorable brands that connect emotionally and communicate effectively. Our branding work combines strategic insight with creative precision, delivering assets that are both iconic and adaptable.
Packaging
Our packaging design elevates products with style and clarity. We combine aesthetics, function, and brand storytelling to create designs that engage consumers and inspire loyalty. Every package is a tactile brand experience, carefully crafted to communicate value, differentiate on the shelf, and build emotional connection.
Advertising
We design and craft compelling advertising that captures attention and delivers optimal results. From digital banners to print campaigns, we translate great ideas and visions into visuals that persuade and convert. We immerse ourselves in your vision to design work that is both thoughtful and impactful.
Digital
We build seamless digital experiences that reflect your brand’s values and connect with users. Our digital design work includes websites, apps, and interactive content tailored for modern platforms. We focus on intuitive user journeys, responsive design, and performance optimization to keep users engaged and coming back.
Product
We design intuitive, delightful products that make life easier and more engaging and focus on clarity, usability, and visual impact. By placing user needs at the center, we create tools and experiences that feel natural, efficient, and enjoyable — while also aligning with your business goals and elevating brand perception.
Content
We create purposeful content that builds trust and keeps audiences engaged. From storytelling to strategy, we tailor each piece to fit your brand’s tone and goals. Every word, image, and interaction is designed to inform, inspire, and convert — fueling brand growth through consistent communication.
Photography
We produce high-quality photography that captures the essence of your brand. From editorial shoots to product images, our work is tailored to elevate visual storytelling. Our photography is grounded in concept, styled with intention, and executed with technical precision to meet your visual goals.
Motion design
Our motion design adds depth and energy to your storytelling, from animated logos to full video intros. Each animation is crafted with rhythm, timing, and narrative clarity to communicate more dynamically across digital platforms. We ensure the movement supports your message that feels cohesive with your brand’s identity.
V
I create outdoor and alpine photography for brands, destinations, and athletes who need content that performs. From product shoots in authentic environments to campaign imagery across multiple locations, I deliver high-resolution files optimized for web, print, and digital use. Fast turnarounds, organized delivery, and professional results without the overhead of large production teams.I create outdoor and alpine photography for brands, destinations, and athletes who need content that performs. From product shoots in authentic environments to campaign imagery across multiple locations, I deliver high-resolution files optimized for web, print, and digital use. Fast turnarounds, organized delivery, and professional results without the overhead of large production teams.
Branding
We create distinctive brand identities that stand out and endure. By aligning visual language with your values, we craft memorable brands that connect emotionally and communicate effectively. Our branding work combines strategic insight with creative precision, delivering assets that are both iconic and adaptable.
Packaging
Our packaging design elevates products with style and clarity. We combine aesthetics, function, and brand storytelling to create designs that engage consumers and inspire loyalty. Every package is a tactile brand experience, carefully crafted to communicate value, differentiate on the shelf, and build emotional connection.
Advertising
We design and craft compelling advertising that captures attention and delivers optimal results. From digital banners to print campaigns, we translate great ideas and visions into visuals that persuade and convert. We immerse ourselves in your vision to design work that is both thoughtful and impactful.
Digital
We build seamless digital experiences that reflect your brand’s values and connect with users. Our digital design work includes websites, apps, and interactive content tailored for modern platforms. We focus on intuitive user journeys, responsive design, and performance optimization to keep users engaged and coming back.
Product
We design intuitive, delightful products that make life easier and more engaging and focus on clarity, usability, and visual impact. By placing user needs at the center, we create tools and experiences that feel natural, efficient, and enjoyable — while also aligning with your business goals and elevating brand perception.
Content
We create purposeful content that builds trust and keeps audiences engaged. From storytelling to strategy, we tailor each piece to fit your brand’s tone and goals. Every word, image, and interaction is designed to inform, inspire, and convert — fueling brand growth through consistent communication.
Photography
We produce high-quality photography that captures the essence of your brand. From editorial shoots to product images, our work is tailored to elevate visual storytelling. Our photography is grounded in concept, styled with intention, and executed with technical precision to meet your visual goals.
Motion design
Our motion design adds depth and energy to your storytelling, from animated logos to full video intros. Each animation is crafted with rhythm, timing, and narrative clarity to communicate more dynamically across digital platforms. We ensure the movement supports your message that feels cohesive with your brand’s identity.
V
I create outdoor and alpine photography for brands, destinations, and athletes who need content that performs. From product shoots in authentic environments to campaign imagery across multiple locations, I deliver high-resolution files optimized for web, print, and digital use. Fast turnarounds, organized delivery, and professional results without the overhead of large production teams.I create outdoor and alpine photography for brands, destinations, and athletes who need content that performs. From product shoots in authentic environments to campaign imagery across multiple locations, I deliver high-resolution files optimized for web, print, and digital use. Fast turnarounds, organized delivery, and professional results without the overhead of large production teams.
Branding
We create distinctive brand identities that stand out and endure. By aligning visual language with your values, we craft memorable brands that connect emotionally and communicate effectively. Our branding work combines strategic insight with creative precision, delivering assets that are both iconic and adaptable.
Packaging
Our packaging design elevates products with style and clarity. We combine aesthetics, function, and brand storytelling to create designs that engage consumers and inspire loyalty. Every package is a tactile brand experience, carefully crafted to communicate value, differentiate on the shelf, and build emotional connection.
Advertising
We design and craft compelling advertising that captures attention and delivers optimal results. From digital banners to print campaigns, we translate great ideas and visions into visuals that persuade and convert. We immerse ourselves in your vision to design work that is both thoughtful and impactful.
Digital
We build seamless digital experiences that reflect your brand’s values and connect with users. Our digital design work includes websites, apps, and interactive content tailored for modern platforms. We focus on intuitive user journeys, responsive design, and performance optimization to keep users engaged and coming back.
Product
We design intuitive, delightful products that make life easier and more engaging and focus on clarity, usability, and visual impact. By placing user needs at the center, we create tools and experiences that feel natural, efficient, and enjoyable — while also aligning with your business goals and elevating brand perception.
Content
We create purposeful content that builds trust and keeps audiences engaged. From storytelling to strategy, we tailor each piece to fit your brand’s tone and goals. Every word, image, and interaction is designed to inform, inspire, and convert — fueling brand growth through consistent communication.
Photography
We produce high-quality photography that captures the essence of your brand. From editorial shoots to product images, our work is tailored to elevate visual storytelling. Our photography is grounded in concept, styled with intention, and executed with technical precision to meet your visual goals.
Motion design
Our motion design adds depth and energy to your storytelling, from animated logos to full video intros. Each animation is crafted with rhythm, timing, and narrative clarity to communicate more dynamically across digital platforms. We ensure the movement supports your message that feels cohesive with your brand’s identity.

V
I create outdoor and alpine photography for brands, destinations, and athletes who need content that performs. From product shoots in authentic environments to campaign imagery across multiple locations, I deliver high-resolution files optimized for web, print, and digital use. Fast turnarounds, organized delivery, and professional results without the overhead of large production teams.I create outdoor and alpine photography for brands, destinations, and athletes who need content that performs. From product shoots in authentic environments to campaign imagery across multiple locations, I deliver high-resolution files optimized for web, print, and digital use. Fast turnarounds, organized delivery, and professional results without the overhead of large production teams.
Branding
We create distinctive brand identities that stand out and endure. By aligning visual language with your values, we craft memorable brands that connect emotionally and communicate effectively. Our branding work combines strategic insight with creative precision, delivering assets that are both iconic and adaptable.
Packaging
Our packaging design elevates products with style and clarity. We combine aesthetics, function, and brand storytelling to create designs that engage consumers and inspire loyalty. Every package is a tactile brand experience, carefully crafted to communicate value, differentiate on the shelf, and build emotional connection.
Advertising
We design and craft compelling advertising that captures attention and delivers optimal results. From digital banners to print campaigns, we translate great ideas and visions into visuals that persuade and convert. We immerse ourselves in your vision to design work that is both thoughtful and impactful.
Digital
We build seamless digital experiences that reflect your brand’s values and connect with users. Our digital design work includes websites, apps, and interactive content tailored for modern platforms. We focus on intuitive user journeys, responsive design, and performance optimization to keep users engaged and coming back.
Product
We design intuitive, delightful products that make life easier and more engaging and focus on clarity, usability, and visual impact. By placing user needs at the center, we create tools and experiences that feel natural, efficient, and enjoyable — while also aligning with your business goals and elevating brand perception.
Content
We create purposeful content that builds trust and keeps audiences engaged. From storytelling to strategy, we tailor each piece to fit your brand’s tone and goals. Every word, image, and interaction is designed to inform, inspire, and convert — fueling brand growth through consistent communication.
Photography
We produce high-quality photography that captures the essence of your brand. From editorial shoots to product images, our work is tailored to elevate visual storytelling. Our photography is grounded in concept, styled with intention, and executed with technical precision to meet your visual goals.
Motion design
Our motion design adds depth and energy to your storytelling, from animated logos to full video intros. Each animation is crafted with rhythm, timing, and narrative clarity to communicate more dynamically across digital platforms. We ensure the movement supports your message that feels cohesive with your brand’s identity.
V
I create outdoor and alpine photography for brands, destinations, and athletes who need content that performs. From product shoots in authentic environments to campaign imagery across multiple locations, I deliver high-resolution files optimized for web, print, and digital use. Fast turnarounds, organized delivery, and professional results without the overhead of large production teams.I create outdoor and alpine photography for brands, destinations, and athletes who need content that performs. From product shoots in authentic environments to campaign imagery across multiple locations, I deliver high-resolution files optimized for web, print, and digital use. Fast turnarounds, organized delivery, and professional results without the overhead of large production teams.
Branding
We create distinctive brand identities that stand out and endure. By aligning visual language with your values, we craft memorable brands that connect emotionally and communicate effectively. Our branding work combines strategic insight with creative precision, delivering assets that are both iconic and adaptable.
Packaging
Our packaging design elevates products with style and clarity. We combine aesthetics, function, and brand storytelling to create designs that engage consumers and inspire loyalty. Every package is a tactile brand experience, carefully crafted to communicate value, differentiate on the shelf, and build emotional connection.
Advertising
We design and craft compelling advertising that captures attention and delivers optimal results. From digital banners to print campaigns, we translate great ideas and visions into visuals that persuade and convert. We immerse ourselves in your vision to design work that is both thoughtful and impactful.
Digital
We build seamless digital experiences that reflect your brand’s values and connect with users. Our digital design work includes websites, apps, and interactive content tailored for modern platforms. We focus on intuitive user journeys, responsive design, and performance optimization to keep users engaged and coming back.
Product
We design intuitive, delightful products that make life easier and more engaging and focus on clarity, usability, and visual impact. By placing user needs at the center, we create tools and experiences that feel natural, efficient, and enjoyable — while also aligning with your business goals and elevating brand perception.
Content
We create purposeful content that builds trust and keeps audiences engaged. From storytelling to strategy, we tailor each piece to fit your brand’s tone and goals. Every word, image, and interaction is designed to inform, inspire, and convert — fueling brand growth through consistent communication.
Photography
We produce high-quality photography that captures the essence of your brand. From editorial shoots to product images, our work is tailored to elevate visual storytelling. Our photography is grounded in concept, styled with intention, and executed with technical precision to meet your visual goals.
Motion design
Our motion design adds depth and energy to your storytelling, from animated logos to full video intros. Each animation is crafted with rhythm, timing, and narrative clarity to communicate more dynamically across digital platforms. We ensure the movement supports your message that feels cohesive with your brand’s identity.
V
I create outdoor and alpine photography for brands, destinations, and athletes who need content that performs. From product shoots in authentic environments to campaign imagery across multiple locations, I deliver high-resolution files optimized for web, print, and digital use. Fast turnarounds, organized delivery, and professional results without the overhead of large production teams.I create outdoor and alpine photography for brands, destinations, and athletes who need content that performs. From product shoots in authentic environments to campaign imagery across multiple locations, I deliver high-resolution files optimized for web, print, and digital use. Fast turnarounds, organized delivery, and professional results without the overhead of large production teams.
Branding
We create distinctive brand identities that stand out and endure. By aligning visual language with your values, we craft memorable brands that connect emotionally and communicate effectively. Our branding work combines strategic insight with creative precision, delivering assets that are both iconic and adaptable.
Packaging
Our packaging design elevates products with style and clarity. We combine aesthetics, function, and brand storytelling to create designs that engage consumers and inspire loyalty. Every package is a tactile brand experience, carefully crafted to communicate value, differentiate on the shelf, and build emotional connection.
Advertising
We design and craft compelling advertising that captures attention and delivers optimal results. From digital banners to print campaigns, we translate great ideas and visions into visuals that persuade and convert. We immerse ourselves in your vision to design work that is both thoughtful and impactful.
Digital
We build seamless digital experiences that reflect your brand’s values and connect with users. Our digital design work includes websites, apps, and interactive content tailored for modern platforms. We focus on intuitive user journeys, responsive design, and performance optimization to keep users engaged and coming back.
Product
We design intuitive, delightful products that make life easier and more engaging and focus on clarity, usability, and visual impact. By placing user needs at the center, we create tools and experiences that feel natural, efficient, and enjoyable — while also aligning with your business goals and elevating brand perception.
Content
We create purposeful content that builds trust and keeps audiences engaged. From storytelling to strategy, we tailor each piece to fit your brand’s tone and goals. Every word, image, and interaction is designed to inform, inspire, and convert — fueling brand growth through consistent communication.
Photography
We produce high-quality photography that captures the essence of your brand. From editorial shoots to product images, our work is tailored to elevate visual storytelling. Our photography is grounded in concept, styled with intention, and executed with technical precision to meet your visual goals.
Motion design
Our motion design adds depth and energy to your storytelling, from animated logos to full video intros. Each animation is crafted with rhythm, timing, and narrative clarity to communicate more dynamically across digital platforms. We ensure the movement supports your message that feels cohesive with your brand’s identity.
V
I create outdoor and alpine photography for brands, destinations, and athletes who need content that performs. From product shoots in authentic environments to campaign imagery across multiple locations, I deliver high-resolution files optimized for web, print, and digital use. Fast turnarounds, organized delivery, and professional results without the overhead of large production teams.I create outdoor and alpine photography for brands, destinations, and athletes who need content that performs. From product shoots in authentic environments to campaign imagery across multiple locations, I deliver high-resolution files optimized for web, print, and digital use. Fast turnarounds, organized delivery, and professional results without the overhead of large production teams.
Branding
We create distinctive brand identities that stand out and endure. By aligning visual language with your values, we craft memorable brands that connect emotionally and communicate effectively. Our branding work combines strategic insight with creative precision, delivering assets that are both iconic and adaptable.
Packaging
Our packaging design elevates products with style and clarity. We combine aesthetics, function, and brand storytelling to create designs that engage consumers and inspire loyalty. Every package is a tactile brand experience, carefully crafted to communicate value, differentiate on the shelf, and build emotional connection.
Advertising
We design and craft compelling advertising that captures attention and delivers optimal results. From digital banners to print campaigns, we translate great ideas and visions into visuals that persuade and convert. We immerse ourselves in your vision to design work that is both thoughtful and impactful.
Digital
We build seamless digital experiences that reflect your brand’s values and connect with users. Our digital design work includes websites, apps, and interactive content tailored for modern platforms. We focus on intuitive user journeys, responsive design, and performance optimization to keep users engaged and coming back.
Product
We design intuitive, delightful products that make life easier and more engaging and focus on clarity, usability, and visual impact. By placing user needs at the center, we create tools and experiences that feel natural, efficient, and enjoyable — while also aligning with your business goals and elevating brand perception.
Content
We create purposeful content that builds trust and keeps audiences engaged. From storytelling to strategy, we tailor each piece to fit your brand’s tone and goals. Every word, image, and interaction is designed to inform, inspire, and convert — fueling brand growth through consistent communication.
Photography
We produce high-quality photography that captures the essence of your brand. From editorial shoots to product images, our work is tailored to elevate visual storytelling. Our photography is grounded in concept, styled with intention, and executed with technical precision to meet your visual goals.
Motion design
Our motion design adds depth and energy to your storytelling, from animated logos to full video intros. Each animation is crafted with rhythm, timing, and narrative clarity to communicate more dynamically across digital platforms. We ensure the movement supports your message that feels cohesive with your brand’s identity.